Podgorica, March 27 – Today, at the 23rd International PRO PR Conference, the Roman Declaration of Green Communication Responsibility was ceremonially signed between Danijel Koletić, Secretary General of the World Innovation and Change Management Institute (WICMI), initiator of this global document, and Justin Green, President of the Global Alliance for Public Relations and Communications Management (Global Alliance), the world’s largest organization gathering more than 320,000 members.
At the PR Roman Forum – Green Communications, Green Responsibility. ESG–Sustainable Heritage, held on January 28, in Rome under the auspices of the World Innovation Change Management Institute (WICMI), the Roman Declaration of Green Communication Responsibility was signed. This declaration establishes a shared ethical and professional framework for how green communication should be designed, implemented, and evaluated. The declaration was signed by: Danijel Koletić – Secretary General of the World Innovation and Change Management Institute, Biago Oppi – on behalf of the President of the Italian Public Relations Association (FERPI); Lorenzo Brufani – Italian Country Leader of EACD and Founder and CEO of Competence; Anthony Pickles – Director of Communications at the British Museum; Jacqueline Purcell FRSA – Co-founder and CEO of Jasper Alliance London Limited; Massimo Castellano – President and CEO of Blue Planet Economy; Ivana Alilović – Director of the Zagreb County Tourist Board; Tamara Bekčić – Executive Director and Co-founder of Chapter 4 Communication Consulting; Barbara Toplak Perović – Associate Professor, PhD, Dean of ECM Faculty; Kağan Konçak – Founder of Roke Communications Consultancy.
“I am pleased that this initiative has been recognized by the Global Alliance and its President. Of all the crises we face, the greatest is the crisis of nature preservation. Behind every communication message within green communication lies the responsibility of every individual managing communication processes. Therefore, I invite other agencies, consultants, and individuals to join in signing this declaration,” said Danijel Koletić, Secretary General of the World Innovation and Change Management Institute.
On the occasion of the formal signing of the declaration, Professor Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, stated:
The Roman Declaration of Green Communication Responsibility, endorsed by the Global Alliance, promotes ethical standards for communicating environmental initiatives. It encourages organizations and communicators to prioritize transparency, accountability, and scientific accuracy when discussing sustainability strategies. By doing so, communicators can help build credibility and trust with stakeholders who increasingly demand responsible environmental practices. Responsible green communication also helps connect global sustainability agendas with local audiences. By translating complex climate issues into accessible and meaningful narratives, communicators can encourage public engagement, support sustainable behaviour, and promote collaborative action to address climate change and environmental challenges.
You can access and sign the declaration via the following link:
https://romangreendeclaration.pro-pr.com/join-us/
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