– To promote Global Alliance globally by recruiting at least two new members.

– To undertake and secure partnerships and sponsorship initiatives including funding. 

– To participate in up to twelve web calls per year (every first Tuesday of the month at 12:00 GMT Lisbon/London Time) and attend in person at two Global Alliance meetings per year.

– To participate in the bi-annual World Public Relations Forum. 

– To accept assignments and make significant contribution to a hard-working Board.

– To promote the Global Alliance within his/her region, including WPRF, World Public Relations and Communication Awards, Global Alliance Focused Months and making invitations to potential partners and sponsors.

– To lead projects on behalf of Global Alliance to enhance the public relations profession worldwide.

– Be well-versed in Global Alliance objectives and supportive of its broad goals.

– Be able to work in a highly diverse, multicultural environment.

– Be self-funding (or secure financial support).

– Have access to additional resources to lay at the disposal of the Global Alliance,

for example, financial, research capability and sponsorship.

– Be able to add value beyond their individual contribution