By Prof. Justin Green

Hello Everyone, my name is Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management.

It is a great pleasure and an honour to join you today at the Indonesia PR Convention 2025 in Surabaya organized by Perhumas the oldest and largest PR Association in Indonesia.

I believe Indonesia stands at a pivotal moment where your diversity, your democratic energy, and your cultural values can position you as a global model of collaborative communication.

Indonesia’s greatest strength is also its greatest complexity: its diversity.

When institutions operate in isolation, gaps form and, in those gaps, misinformation spreads. 

But when communication becomes a shared responsibility across sectors, trust grows.

Your national values “gotong royong” and unity are powerful foundations for building a communication ecosystem that is ethical, inclusive, and resilient.

A cross-sector PR ecosystem means aligning government, business, academia, media, and communities around the public interest. 

I have seen how such collaboration creates real, measurable impact in many countries from crisis management to public education campaigns. Indonesia already has the structures. 

What is needed now is stronger alignment and consistency to turn parallel efforts into a unified national voice.

Across the Global Alliance’s network of more than 360,000 communication professionals, one lesson is clear: trust increases when communication is coherent and ethical. 

Southeast Asia, including Indonesia, faces rapid misinformation. But your cultural values your emphasis on cooperation and collective responsibility naturally align with global ethical standards. 

When you embed these values into global frameworks, you don’t simply adopt international norms you enhance them.

We must also move from competition to collaboration. In every country, attention is fragmented among government, corporations, influencers, and media. But meaningful national narratives are built when these actors work together, not against each other. 

This requires leadership grounded in ethics, accountability, and transparency. It requires leaders who value the long-term public good over short-term visibility.

And to the young Indonesian communicators: the future is truly yours. The next generation of PR leaders will need digital fluency, ethical clarity, and cultural intelligence. 

From what I have seen, Indonesia’s youth possess all of these qualities and the world will look to you as contributors to global practice.

Finally, my message to all Indonesian communicators is simple:

Collaboration is your greatest strategic advantage.

Communicate with integrity. 

Listen with respect. 

Build bridges across sectors. 

Your values of unity in diversity and mutual cooperation are not just national principles they are contributions to the world.

Together, we can elevate Indonesia’s voice and strengthen global communication leadership.

Congratulations to Boy Kelana, Chairman of Perhumas along with all the committee and members to have conducted this convention.

Have a great convention!

Salam Indonesia  Bicara Baik! 

Terima kasih.

Prof. Justin Green is President & CEO of Global Alliance for Public Relations and Communication Management

The Indonesia PR Convention 2025, hosted by Perhumas – Indonesia Public Relations Association takes place on 13th December 2025, in Surabaya, Indonesia.

Link Video Youtube:  https://www.youtube.com/watch?v=NggVYaTqgxA,