The Global Alliance for Public Relations and Communication Management (Global Alliance), in partnership with the Italian Federation of Public Relations (FERPI), is pleased to announce the launch of Authentic Glow Worms, a new online archive dedicated to preserving and promoting the thought, research, and enduring legacy of Toni Muzi Falconi.
Recognised as one of the founders of the Global Alliance and one of the world’s most influential public relations scholars and practitioners, Toni Muzi Falconi has contributed to the profession for more than six decades across Europe, the Americas, Africa, and Asia.
The Authentic Glow Worms platform brings together contributions from researchers, academics, and communication professionals from around the world. The archive features papers, articles, and audiovisual content in both Italian and English, creating a comprehensive resource for anyone interested in the evolution of public relations theory and practice.
The project explores and documents the international conversation around three central themes that shaped Toni’s work: Change, Listening, and Relationship. By making these resources freely accessible, the initiative aims to inspire continued research and dialogue on the role of public relations in an increasingly complex and rapidly changing world.
The launch of Authentic Glow Worms is closely linked to the Global Alliance’s recognition of Toni Muzi Falconi at the World Public Relations Forum (WPRF) 2026, which will take place in Abuja, Nigeria, from 16 to 21 November 2026. Under the theme, “Responsible Communication: The Voice of the World,” the Forum will bring together communication leaders from across the globe to explore the future of the profession and its contribution to society.
The Global Alliance and FERPI invite communication professionals, researchers, educators, and students worldwide to explore the archive and contribute to the ongoing conversation inspired by Toni Muzi Falconi’s remarkable legacy.
The Authentic Glow Worms archive is available at www.authenticglowworms.com.
For more information about the World Public Relations Forum 2026, visit www.wprf2026.niprng.org.ng.