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From AI Adoption to Trust Building: What PR Professionals Must Master Now

From AI Adoption to Trust Building: What PR Professionals Must Master Now

As part of the Global Alliance’s Education, Training, and Development Month (GAETDM) 2026, we invite PR and communication professionals, educators, and students to the capstone webinar:

What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust.

Date: April 30, 2026
Time: 8:00 NY time (GMT-4) | 13:00 London/Lisbon time (GMT+1) | 19:00 Jakarta time (GMT+7)
Online via Zoom

This webinar brings together global experts to explore how communication professionals can strengthen trust, integrate responsible AI into everyday workflows, and demonstrate meaningful impact in their work.

Expect practical insights grounded in real-world experience, designed to help you adapt and stay relevant in a rapidly changing landscape.

Speakers:

What does AI stand today in the communication sector? – Dr. Karen Sutherland, Senior Lecturer, University of the Sunshine Coast & Director, Dharana Digital (Australia)

How Communications can prepare for trust, governance and geopolitical risks in an AI-shaped landscape – Pavel Vlček, Ex-Chairman of the Executive Board, ASCOPA – Association of Strategic Communication and Public Affairs (Czech Republic)

What PhD-level professionals must learn for results-driven communication – Dr. Alex Sévigny, Associate Professor, McMaster University (Canada)

What communication education must become in an AI-first PR world – Dr. Jude Genilo, Pro Vice Chancelor of the University of Liberal Arts Bangladesh (Bangladesh)

How communication leaders are preparing team frameworks for an AI-driven workforce – Emma Smith, CEO and Founder, Sandpiper Communications (Hong Kong)

Moderator:

Ana Pista, APR, President, Public Relations Society of the Philippines

Join us—and share this opportunity with your members, colleagues, and students.

Stay ahead. Stay relevant. Shape the future of PR education.

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