Global Alliance and the Commission on Public Relations Education Present Webinars for Global Alliance’s Students & Young Practitioners Month
Join the Global Alliance North & Latin America Regional Webinar on 4 November
Shape Your Seat. Your Voice. Your Future. – Global Alliance North & Latin America Regional Webinar
Date: 4th November 2026
Time:
1 pm – Eastern Time (North America)
3 pm – Brazil Time
6 pm – London/Lisbon time
Free Registration here: https://bit.ly/4rR1j5W
Webinar 1: “Shape the Future: Your Voice at the Policymaking Table” (for young practitioners)
Shape the Future: Your Voice at the Policymaking Table
Advancing Ethical and Responsible Communication
How can young practitioners contribute to the rules and decisions that will govern their work? This session moves from awareness to participation, exploring how young people can bring informed perspectives to professional standards, organizational policies, and public consultations on responsible communication.
- Discuss ethical judgment, misinformation and disinformation, transparency, privacy, and responsible AI through cases relevant to the region.
- Identify routes to participation through professional associations, youth forums, consultations, research, and working groups, where available.
- Examine what meaningful youth representation requires: preparation, access, listening, and feedback on how contributions are considered.
INTENDED OUTCOME: Participants identify an issue they want to influence and a practical route for contributing an informed recommendation.
Panelists:
Ana Pista, Founder & CEO of Ardent Communications, Manila, The Philippines; Board Member, Global Alliance and Chair of Global Alliance’s Students & Young Practitioners Month
Mark McClennan, General Manager, C+C, Boston, MA; Co-Chair, Ethics Committee, Commission on Public Relations Education
Holly Cybulski, Professor, Seneca Polytechnic, Toronto, Canada; Member, Educator/Practitioner Collaboration Committee, Commission on Public Relations Education
Kevin Floether, MCM, MCPRS, APR, CM, Director of Marketing and Communications, CBV Institute, Toronto, Canada
Admir Katica, Minister of Internal Affairs, Sarajevo Canton
Moderator:
Dr. Deborah Silverman, Chair and Professor of Communication, SUNY Buffalo State University, Buffalo, NY; Co-Chair (PR Educators), Commission on Public Relations Education
Webinar 2: “Shape Your Career in an AI-Driven World” (for students)
Shape Your Career in an AI-Driven World
Rethinking the Starting Line for Careers in PR and Communications
If AI can perform tasks traditionally assigned to beginners, how should young people prepare for their first role? This 45-minute session examines the changing starting line without assuming that entry-level professionals are no longer needed. It focuses on how emerging practitioners can demonstrate judgment, contextual understanding, ethical awareness, and responsible use of AI.
- Explore which entry-level tasks can be supported by AI and where human verification, stakeholder understanding, and accountability remain essential.
- Show how portfolios, supervised projects, internships, and mentorship can demonstrate thinking and practical capability alongside polished outputs.
- Challenge employers and educators to provide meaningful learning opportunities as the work of junior practitioners evolves.
INTENDED OUTCOME: Participants identify a priority capability to develop and one practical project or experience that will help them demonstrate their value.
Panelists:
Christian Rosenthal, Changemakers, Toronto, Canada
Marco Polo, Associate Professor and Researcher, De La Salle University-Dasmariñas, Philippines; Vice Chair, Board of Management, Asian Media Information and Communication Centre
Lorenzo Canu, Communications Officer, Australian Communications Consumer Action Network; Casual Academic Tutor, University of Technology Sydney
Moderator:
Geoff Curtis, Founder, Marshall Curtis Communications, Chicago, IL; Co-Founder, Future Voices Collective; Vice Chair, Commission on Public Relations Education
