Distinguished colleagues, friends, and fellow communicators,

Welcome — and thank you for joining us as we open this year’s World PR & Communications Month.

We meet at a moment of real inflection for our profession. As artificial intelligence reshapes how organisations create, distribute, and manage information, one thing has become unmistakably clear: trust is now the defining currency of communication. Not reach. Not volume. Trust.

This year’s theme builds directly on the Global Alliance’s Sharjah Mandate Defining Strategic Priorities Through 2027, and on the findings of our Reimagining Tomorrow 2026 report, “From Adoption to Accountability.” Together, they issue a clear call to our profession — to move beyond experimentation with AI, and toward measurable, ethical accountability in everything we do.

Throughout this month, we invite our global community — practitioners, academics, and students across 126 countries — to explore what trustworthy communication looks like in practice. We’ll welcome new Board leadership into service. We’ll celebrate excellence through the World Public Relations and Communication Awards. We’ll examine real, award-winning case studies from across our industry. And we’ll count down together toward WPRF Abuja — a landmark moment, as the first World Public Relations Forum ever held in West Africa.

So I want to close with an invitation: to every practitioner, educator, and student listening today — join the conversation on responsible AI in our profession, and help shape what accountability truly means for the future of communication.

Thank you, and let’s make this month count — together.

My Nguyen
Chair, World Public Relations and Communications Month
Global Alliance for Public Relations and Communication Management