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By Danijel Koletić, CEO of Apriori World. At the beginning of this month, I became a Board Member of the Global Alliance for Public Relations and Communication Management, the world’s
How the Kuala Lumpur International PR Conference confronted PR in an AI-driven world By Adrian Cropley OAM, FRSA, FCSCE, IABC Fellow, SCMP is a Board Member of the Global Alliance
By Adrian Cropley OAM Two years ago, when we launched the first Responsible AI in PR and Communication Management Survey, we were asking a fairly simple question: is our
Responsible Communication: The Voice of the WorldProf. Justin Green, President & CEO, Global Alliance – Annual Report 2025 5th May 2026 Dear Members, 2025 has been a defining and action-oriented
Growing distrust, widespread skepticism, and a weakening sense of collective confidence are no longer abstract societal trends—they are clear signals that organizations and professionals must take their social impact far
At the beginning of this year, the work to promote responsible communications took a step forward in Finland, when the self-regulatory body in the field, the Finnish Council of Ethics
Harnessing AI Responsibly: A Call for Ethical Innovation The ethical use of AI can be described as an aspiration to ensure that AI technologies are developed and deployed responsibly, reflecting
By Ana Adi and Thomas Stoeckle Contributors to AMEC’s Barcelona Principles 4.0 and the “What If” framework published in Public Relations Review In our contribution to 2023’s Ethics Month, we argued
Leaders in public relations and communication management, friends and colleagues around the world, it is my great honour to wish you well for the year ahead on behalf of your
Why communication professionals must lead the strategic AI conversation By Adrian Cropley, FRSA, FCSCE, IABC Fellow, SCMP When artificial intelligence (AI) first started appearing in our communication toolkit, it brought
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